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Our Story

Welcome to our keen group of painters with already more than 300.000(!) enthusiastic customers (worldwide). To give you an idea of our story, we would like to tell you a bit more about our store.


It all started in 2017, when we tried out diamond painting for the first time. We were completely hooked on it immediately and could not stop anymore. It felt like some kind of meditation, you can really unwind completely. We thought: “Everyone should try this!”  


And so it happened, that a month later we had gathered multiple diamond paintings from various stores. We tried all sorts of paintings, but we kept on running into the same problem: the quality of the diamond paintings was never perfect. We started looking for high quality paintings with interesting designs but it seemed as if they were impossible to find... That’s when we decided to take matters into our own hands. 


This was the start of our Dutch Store 'Diamond Painting Wereld' (2018). After many tests and try-outs we are now able to offer the highest quality diamond paintings possible in beautiful designs. Started as a small store from our own home, we have now grown into quite the largest supplier of diamond paintings in the Netherlands and Belgium. And yes, we are extremely proud of that!


After a few years, we decided that we did not want to keep our wonderful paintings to our Dutch-speaking customers only. In 2020, we decided to open a German store so we could also provide for German diamond painting fans. Shortly after that, we launched Happy Painting Store, where we are able to sell our wonderful designs worldwide! From now on, anyone can enjoy the highest quality diamond paintings!


If you have any questions about our store, we'd love to help you out! Send us a message on Facebook or send us an email via


Kind regards,  

Happy Painting Store